Privacy policy

Last updated: July 25, 2026

Timely (“Timely,” “we,” “us”) operates the Timely mobile app, website, and related services (together, the “Service”), which help you find, preview, and book appointments with beauticians and salons, and help beauty professionals manage their bookings and showcase their work. This policy explains what information we collect, how we use it, and the choices you have.

By using Timely, you agree to the collection and use of information as described here. If you don’t agree, please don’t use the Service.

1. Information we collect

Account information. When you sign up or sign in — including via Google Sign-In — we collect your name, email address, and profile photo as provided by the authentication method you choose.

Profile and booking information. Your phone number, saved locations (region and district), appointment history, favorites, and reviews you write.

Photos you upload. If you use the virtual try-on feature, we collect the photo you upload to generate a preview of a hairstyle on your image. If you’re a service provider, we collect the portfolio photos and captions you add to your profile.

Location information. With your permission, your device’s approximate or precise location, used to show nearby stylists and salons. You can disable location access at any time in your device settings; some search features will be less accurate without it.

Device and usage information. Device type, operating system, app version, crash logs, and general usage patterns (e.g. which features you use), collected to keep the Service reliable and to improve it.

Push notification tokens. A device identifier used to send you booking confirmations, reminders, and updates. You can disable notifications in your device settings at any time.

2. How we use your information

  • To create and maintain your account
  • To let you search for and book appointments with service providers
  • To generate virtual hairstyle try-on previews at your request
  • To show service providers the bookings, reviews, and portfolio content relevant to their profile
  • To send booking confirmations, reminders, and service-related notifications
  • To detect, prevent, and address technical issues, fraud, or abuse
  • To improve and develop new features for the Service

We do not sell your personal information to third parties, and we do not use your photos or booking history for advertising purposes.

3. How information is shared

With service providers you book. When you book an appointment, the beautician or salon you’re booking with can see the information needed to fulfil that booking — your name, contact details, and appointment details.

With portfolio content. If you’re a service provider, the portfolio photos, captions, and public profile information you add are visible to anyone using the Service.

With infrastructure and processing providers, strictly to operate the Service, including:

  • Google Firebase (Authentication, Firestore database, Cloud Storage, Cloud Functions, and Cloud Messaging) — for account management, data storage, and push notifications.
  • Our virtual try-on processing partner — the photo you upload for a try-on is sent securely to generate the preview image, and is not retained by that partner beyond what’s needed to produce your result.

We do not share your information with advertisers or data brokers. We may disclose information if required by law, or to protect the rights, safety, or property of Timely, our users, or the public.

4. Google user data and the Google API Services User Data Policy

Where Timely accesses, collects, uses, or shares information obtained through Google APIs (for example, via Google Sign-In), that use adheres to the Google API Services User Data Policy, including the Limited Use requirements. We use Google account information only to authenticate you and maintain your Timely account — never to build advertising profiles, and never to train generalized AI or machine learning models.

5. Data retention

We retain your account and booking information for as long as your account is active, or as needed to provide the Service. Try-on photos are processed to generate your preview and are not kept longer than necessary to do so. You can request deletion of your account and associated data at any time (see Section 7).

6. Data security

We use industry-standard safeguards — including encrypted connections and access-controlled cloud infrastructure — to protect your information. No method of transmission or storage is 100% secure, so we can’t guarantee absolute security, but we work to protect your information appropriately.

7. Your choices and rights

  • Access and update. You can view and edit most of your profile information directly in the app.
  • Delete your account. You can request deletion of your account and associated personal data by contacting us at the email below. We’ll process your request within a reasonable time, except where we’re required to retain certain information by law.
  • Location and notifications. You can disable location access and push notifications at any time in your device settings.
  • Photo deletion. You can delete portfolio photos or try-on history from within the app at any time.

8. Children’s privacy

Timely is not directed to children under 13, and we don’t knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we’ll take steps to delete it.

9. Changes to this policy

We may update this policy from time to time. If we make material changes, we’ll notify you in the app or by email before the changes take effect. The “Last updated” date at the top of this page reflects the most recent revision.

10. Contact us

If you have questions about this policy or how your information is handled, contact us at hello@timelygh.com.